Internet marketing has changed since the dot-com era. If we look back to 1995, investors and share holders were looking at the internet for the next big investment. Web developers invested all their time and effort into creating sites that facilitated heavy traffic. The result lead to the crash of the dot-com era in 2000 when share holders realized there were no return profits from website traffic alone.

The internet rebounded with a new approach to profit. This was good news for online businesses. Marketing and selling goods online has helped business expand their distribution, brand awareness, and their respective profits. Over the years, this type of internet commerce spawned the idea of internet marketing and the subsequent need for what eventually became known as SEO Search Engine Optimization.

It’s no secret that the number of internet users has steadily increased year after year. According to the US Census Bureau, 74% of the US population was online in 2009, and that number will continue to increase. Analysts have been aware that the act of searching online has been gaining momentum. Now, searching is as common as watching TV. The question soon became how to get your website where everyone could see. The idea of a practice which had a sole function to better locate a site’s content had been around since search engine giant Google, redefined the way online information was indexed in 1997. However, the term SEO didn’t truly take off until after the rebirth of internet commerce in the early 2000‘s.

With the growing number of users and information of various qualities online, it’s increasingly important for businesses to be found by search engines. SEO began to take shape as a practice of improving a website’s position within search engine rankings based on their text. However, the problem now has shifted as the internet continues to change and introduce new types of media-site categories. This in turn forces websites to create new methods for placement within these new categories. The reference to SEO and it’s understanding has now spawned something much more powerful than SEO itself. The practice is so involved and complex that it can no longer be considered SEO. So what now?

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This entry was posted on Friday, June 4th, 2010 at 10:27 pm and is filed under SEO, Website Strategic Placement (WSP). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.