While various website optimization companies continue waving the SEO flag, smarter businesses are realizing there is more to effective website marketing than SEO. It’s almost as if people caught the scent of one good idea early on, packaged it, and continuously try to sell it without realizing the market platform is evolving. As we mentioned before, SEO stands for Search Engine Optimization. But when trying to improve a website’s organic search listings, we cannot optimize a search engine! We don’t alter the search engine by any means. So what are the practices involved for better website placement? Search engines like Google have specific indexing criteria already in place and it’s our job to help websites meet that criteria.

MoR Marketing recognizes how rapid the internet is changing. Rather than hold tight to a sinking ship i.e. “SEO”, we’re introducing a method of website placement to eliminate the misguided efforts, keyword stuffing, and bandaid fixes offered by various marketing agencies. Wouldn’t it make sense to have a marketing plan that encompasses all facets of your marketing efforts? MōR Marketing proposes an all-inclusive method to website placement rankings.

Website Strategic Placement — WSP

It’s unpractical to put all of your eggs in one basket and expect website traffic. Likewise, it’s equally unpractical to rely on those same eggs for conversion on top of website traffic. With WSP, MōR Marketing not only helps develop the marketing materials essential to your brand, but also engineers the strategy to distribute them efficiently and effectively online.

While Google’s indexing criteria analyzes the entire anatomy of a website for ranking and relevancy, SEO would only focus on one facet of your website content. WSP is the comprehensive strategy to utilize every piece of your website to ensure top rankings. WSP is one of the cornerstone advantages you can only get when working with MōR Marketing. Step aside SEO — make way for WSP, courtesy of the MōR Advantage.

Internet marketing has changed since the dot-com era. If we look back to 1995, investors and share holders were looking at the internet for the next big investment. Web developers invested all their time and effort into creating sites that facilitated heavy traffic. The result lead to the crash of the dot-com era in 2000 when share holders realized there were no return profits from website traffic alone.

The internet rebounded with a new approach to profit. This was good news for online businesses. Marketing and selling goods online has helped business expand their distribution, brand awareness, and their respective profits. Over the years, this type of internet commerce spawned the idea of internet marketing and the subsequent need for what eventually became known as SEO Search Engine Optimization.

It’s no secret that the number of internet users has steadily increased year after year. According to the US Census Bureau, 74% of the US population was online in 2009, and that number will continue to increase. Analysts have been aware that the act of searching online has been gaining momentum. Now, searching is as common as watching TV. The question soon became how to get your website where everyone could see. The idea of a practice which had a sole function to better locate a site’s content had been around since search engine giant Google, redefined the way online information was indexed in 1997. However, the term SEO didn’t truly take off until after the rebirth of internet commerce in the early 2000‘s.

With the growing number of users and information of various qualities online, it’s increasingly important for businesses to be found by search engines. SEO began to take shape as a practice of improving a website’s position within search engine rankings based on their text. However, the problem now has shifted as the internet continues to change and introduce new types of media-site categories. This in turn forces websites to create new methods for placement within these new categories. The reference to SEO and it’s understanding has now spawned something much more powerful than SEO itself. The practice is so involved and complex that it can no longer be considered SEO. So what now?

As marketing professionals, the MoR Marketing team has started a blog dedicated to educating people on the large amount of misinformed and misguided information surrounding Search Engine Optimization. SEO is a term that has been built up into a catch-all, over hyped, marketing buzzword. Industry professionals have batted this acronym around so much — it’s virtually unrecognizable and ultimately, undefinable.

So what is SEO? It’s the acronym of Search Engine Optimization. The idea being the practice of optimizing your website text/content to be formatted in such a way that search engines would be able to identify and index it easier. This effort would then lead to increased online visibility for your website, and of course … more hits. The end-result of SEO is supposed to be more business generated online.

– But are we calling this practice by the right name?

We’re told that Optimization — is to perfect the function of something; to make it perform optimally. In the case of SEO, the words Search Engine precede Optimization. Doesn’t that mean we’re trying to optimize a search engine? In reality, we don’t control the search engine at all. So what are we really trying to do? Are we trying to optimize Google? Or are we searching for the best possible method to have what we post online to be found and indexed by search engines? Shouldn’t there be a more clear and concise term / acronym to describe exactly what we’re trying to do?

Today, you can’t step into the marketplace without tripping over someone’s SEO pitch that’s “guaranteed to improve your business in every way imaginable!” If it sounds too good to be true, you’re right. How can anyone claim to be able to do anything if everyone has a different idea about what it is their doing?

This blog is designed to peel away the many layers of SEO and follow it’s continued evolution – from visionary marketing practice, to buzzword — bound for obscurity. The fact is — SEO is on it’s way out. And MoR Marketing is going to keep you posted with thoughtful commentary and the anecdote to explain how this good idea has been beaten to the ground by people who don’t understand it.